【因為單純 一路走來收穫更多】

    櫻桃爺爺，早期是一間坐落於景美萬隆的小小烘焙屋，每日以提供當地居民最新鮮，最即時的麵包、蛋糕為志；後來為了因應年節需求，而學習牛軋糖製作，剛開始，只想讓顧客能吃的更安心一點，所以研發以健康價值較高的杏仁，取代傳統高熱量的花生來製做牛軋糖，沒想到推出之後的反應非常熱烈，牛軋糖的訂單需求與日俱增，櫻桃爺爺為追求穩定的產品品質，後期開始專注於牛軋糖、南棗核桃糕等中式零食伴手禮的生產。

    從小，媽媽對於煮飯給家人吃這件事，從來不馬虎，深受這樣用心的觀念薰陶下，櫻桃爺爺認定「吃是良心的事業」，他開著小貨車，走入偏鄉尋覓寶島各處小農用心灌溉的特色農產果物，不斷的研發新品滿足客人在味覺及視覺上的享受，用「新鮮和健康」陪伴每個支持我們的消費者，度過好幾次的食安風暴，感受歡樂、甜美、在地的台灣人情味。

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| Original intention /Start business in the year of 2005

In the memory of happiness of mother’s taste, Cherry Grandpa quitted the job of foreign exchange dealer in bank at the age 37, start empty-handed as handmade craftsman.

| Persist /Persist in eating is conscience business 

Deeply believe work hard and persistence will reach success, every cloud has a silver lining

|Strict Selection / Good ingredients locally.   Cherry grandfather tours around Taiwan 6 times every year, in searches for good ingredients.  In the toxic milk powder issue of year 2008, he insist to use imported high grade dairy product, therefore the business headwind up.

|Invention /World-standard food factory.

Follow the important spirit of foods after digesting influent the health, Cherry Grandfather puts in twenty millions to create world standard factory and research dept. to elevate the quality of working environment, to supply consumers the most delicious and safest foods.

| Be of one mind/Unite and work as one –Cherry grandfather couples work together for the brand over decade.

| Continuance /Convey one sweetness full efforts to the world.

Sales to 12 counties, have the whole world in view, and become the Glory of Taiwan.